Sports Jerseys: The Hottest Trend with a Twist
The trend of girls and members of the LGBTQ+ community adopting sports jerseys traditionally associated with masculinity has taken the fashion world by storm. Influenced by celebrities like Bella Hadid, Hailey Bieber, and Julia Fox, the bloke-core aesthetic has transitioned from TikTok to the streets, with fashionistas in Paris showcasing their style in soccer shirts, football guernseys, and baseball tees.
According to London tourist Alex Gilbert, this trend represents a playful appropriation of straight man culture, adding a chic and slightly queer twist to traditional masculine attire. The phenomenon raises the question of what other stereotypically male accessories could be reimagined in a similar manner, from G-shock watches to threadbare Tradie briefs.
Zoya Suinin, a 17-year-old, humorously admitted to resorting to petty theft to keep up with the trend, confessing to stealing her brother’s soccer shirt to stay fashionable. Meanwhile, vintage clothing stores like Fripe Vintage in Paris have seen a surge in demand for sports jerseys, catering to the needs of fashion-forward individuals.
The trend has not only influenced street fashion but also impacted retail sales, with online retailers reporting a significant increase in the sales of soccer jerseys from brands like Adidas. The popularity of these “fashion-esque” jerseys has soared, indicating a shift towards more stylish and trendy sports apparel.
Moreover, brands like Teamm8 have capitalized on this trend by launching a range inspired by sexy football gear, including cropped midriff guernseys. The combination of mesh, crop tops, and sports jerseys has resonated well with consumers, with unique color options like dusty pink standing out as a favorite choice.
Despite the trend’s popularity, there is one cardinal rule – wearing the jersey within a sporting context is strictly prohibited. This fashion movement has attracted individuals like Charlie Trapp, a non-sporty student at Parsons fashion school, who finds humor in donning jerseys despite not being actively involved in sports.
In conclusion, the fusion of sports apparel with high fashion has created a new wave of expression, blurring traditional gender boundaries and redefining the concept of masculinity in fashion. Embracing this trend showcases a playful and daring approach to style, where sports jerseys are no longer confined to the field but have become a statement of individuality and creativity on the streets.