Do Apparel Boosts Custom Jersey Production for Major Sports Brands Using Kornit Digital Technology
DO Apparel has recently expanded its digital production capabilities for custom sports apparel through a partnership with Kornit Digital. This move has significant implications for the industry as DO Apparel invested in a second Kornit Atlas MAX POLY system, emphasizing the shift towards on-demand, digital production for custom sports jerseys, uniforms, and t-shirts.
The Atlas MAX POLY system enables DO Apparel to seamlessly switch between fabrics and produce high-quality designs, including photorealistic images and 3D effects, on various polyester blends. This technology allows for efficient handling of medium-run orders ranging from 500 to 1,000 pieces, catering to the specific needs of custom sports apparel, such as easily changing team logos, names, and numbers.
Ronen Samuel, the Chief Executive Officer at Kornit Digital, highlighted the importance of on-demand, digital, medium-run production for delivering custom solutions effectively. This approach is seen as a more efficient alternative to screen printing, particularly for addressing the dynamic requirements of large sports organizations.
Matt McKae, the Owner and Chief Operations Officer at DO Apparel, praised the quality and versatility of the Atlas MAX POLY system, emphasizing its benefits for medium-run orders and overall business growth. The system’s ability to handle large volumes of medium-run orders efficiently has significantly boosted DO Apparel’s operations.
This strategic move by DO Apparel aligns with the industry trend towards digital production technologies for custom sports apparel. It not only enhances the company’s production capabilities but also signifies a broader shift towards more efficient and versatile manufacturing processes in the sports apparel sector.
The partnership between DO Apparel and Kornit Digital represents a significant advancement in the custom sports apparel industry, emphasizing the importance of digital production technologies in meeting the evolving demands of the market. This collaboration is expected to drive increased revenue and market share for both companies, further solidifying their positions as leaders in the industry.