Cardinals and Desert Financial Unveil Partnership Details
The Arizona Cardinals Football Club and Desert Financial Credit Union have recently announced a new multi-year partnership that designates DFCU as the “Official Banking Partner of the Arizona Cardinals.” This collaboration builds upon a longstanding relationship between the two entities, with Desert Financial Credit Union’s logo now prominently featured on Cardinals practice jerseys throughout the year.
In addition to this branding integration, Desert Financial will also serve as the presenting partner of the Arizona Cardinals training camp, aiming to enhance the overall fan experience through various initiatives. The partnership is set to have a significant statewide impact, focusing on community engagement and outreach.
One key aspect of the collaboration is Desert Financial’s sponsorship of the annual “Civics Matters Arizona” program, starting in 2025. This program provides financial literacy education to high school students in Arizona, particularly those from Title I communities. Participants of the program are offered a unique opportunity to visit Washington D.C. on an all-expenses-paid trip, where they gain firsthand knowledge about the government in an engaging and educational manner.
At State Farm Stadium, Desert Financial will elevate the game day experience for fans by sponsoring the Cardinals Flight Deck. This area features a large LED video wall and gourmet concessions, with plans for additional activations in the future. Moreover, Desert Financial will host game day events at nearly 50 of its branches across Arizona, engaging fans in exciting activities and promotions.
As the official commercial and retail banking partner of the Arizona Cardinals, Desert Financial will offer exclusive Cardinals-branded debit cards to its customers. Cardholders can look forward to receiving special benefits at State Farm Stadium, enhancing their overall game day experience.
Desert Financial’s commitment extends beyond the football field, as they will provide year-round financial well-being and literacy education to members of the Cardinals organization and community partners. This includes offering financial wellness coaching to team employees and promoting financial literacy within the broader community.
The partnership between the Arizona Cardinals and Desert Financial has been described as more than just a business arrangement by Cardinals owner Michael Bidwill. Both organizations share a deep-rooted commitment to making a positive impact within the community, with a focus on improving the lives of individuals across Arizona.
Jeff Meshey, President and CEO of Desert Financial, expressed enthusiasm about strengthening the existing ties between the two entities. He highlighted the expanded partnership as an opportunity to create a larger impact through community-building initiatives and improved financial well-being. Additionally, Meshey emphasized the forthcoming exclusive benefits for Cardinals cardholders, underscoring the shared excitement among true Cardinals fans.