Washington Capitals Integrate TikTok Patch on Away Jerseys
The Washington Capitals have recently made an announcement that they will be sporting a TikTok logo on their road white jerseys starting from the 2024-25 NHL season. This new addition will be visible on the upper right corner of the front of their road white sweater. The Capitals will debut this new look during their preseason road game against the Boston Bruins on September 24, 2024, and will continue to showcase the TikTok logo until the conclusion of the 2027 Stanley Cup Playoffs. Alongside the TikTok logo, the team will also feature a 50th-anniversary patch on their uniform in the opposite corner.
The Capitals have a significant presence on TikTok, ranking as the eighth most-followed NHL team on the platform. With over 387,000 followers, 10.3 million likes, and more than 14.4k posts utilizing the #washingtoncapitals hashtag, the team has established a strong connection with fans through the social media app.
Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE, expressed excitement about the partnership with TikTok, emphasizing the opportunity to engage with fans in innovative ways and showcase the players’ personalities through content creation. The Capitals’ collaboration with TikTok marks a strategic move to leverage the platform’s reach and connect with fans on a deeper level.
In a previous initiative, the Capitals were the first NHL team to announce the inclusion of an advertisement on their uniform through a partnership with Caesars Sportsbooks for their home and alternate jerseys starting from the 2022-23 season. The recent deal with TikTok specifically applies to the team’s road uniform, while the Caesars logo will continue to be featured on their other sweaters.
The NHL approved the placement of ad patches on on-ice uniforms, commencing from the 2022-23 season. This initiative saw eleven teams sporting patches in the inaugural season, with the number increasing to 17 for the following season. Notably, the last two Stanley Cup Champions displayed advertisements on their jerseys while celebrating their victories.
Despite the Capitals’ collaboration with TikTok spanning three full seasons, the platform is currently embroiled in a legal dispute with the United States government, raising concerns about a potential ban within the country. Should the ban be enforced during the agreement period, it remains to be seen how the team will navigate this situation. However, the sports world has witnessed unexpected developments in the past, leaving room for speculation on the outcome of this scenario.