Edmonton Oilers Unveil Jersey and Helmet Ads for 2024-25 Season
The Edmonton Oilers, a renowned NHL team, have joined the trend of incorporating advertisements on their jerseys. Recently, the Oilers announced their partnership with Play Alberta, revealing that they will feature the company’s logo on their home blue jerseys starting from the upcoming 2024-25 season. This move followed swiftly after the Washington Capitals secured a deal with TikTok to display their logo on the road white jerseys.
The logo showcased on the Oilers’ jerseys is Play Alberta’s distinctive star design with the company name displayed beneath it. Presented entirely in white against a royal blue background, the logo stands out prominently on the jersey. Additionally, the team disclosed that they will also sport the GameSense logo on their home helmets. GameSense is a responsible gaming program managed by the Alberta Gaming, Liquor, and Cannabis (AGLC).
Stew MacDonald, President & Chief Revenue Officer of OEG Sports & Entertainment, expressed pride in the partnership, stating, “We are proud to call Play Alberta the official sportsbook of the Edmonton Oilers. With the revenue generated by Play Alberta going to valued services and programs that help enrich the lives of Albertans, donning the Play Alberta logo on our iconic home jersey is a testament to our long-term commitment to communities across Oil Country.”
Play Alberta operates as a government-run iGaming company, utilizing its earnings to support the General Revenue Fund, which in turn aids in funding various programs and services in Alberta.
The collaboration between the Edmonton Oilers and Play Alberta marks a significant milestone in sports marketing, highlighting the increasing presence of advertisements on sports jerseys. As teams explore new avenues for revenue generation, partnerships with brands like Play Alberta not only offer financial benefits but also contribute to supporting essential community services.
This strategic move by the Oilers reflects the evolving landscape of sports sponsorships and advertising in professional sports. By incorporating Play Alberta’s logo on their jerseys and GameSense on their helmets, the team is not only showcasing their support for responsible gaming but also establishing a mutually beneficial partnership that extends beyond the realm of sports.