Patrick Mahomes Logo to Appear on Texas Tech Uniforms
Texas Tech University recently made headlines as the first college program to showcase Patrick Mahomes’ co-branded apparel through a groundbreaking 10-year partnership with Adidas. The collaboration signifies a significant milestone for the Red Raiders, with Adidas now serving as the official provider of footwear, uniforms, apparel, and accessories for the university’s athletic teams.
This exciting development, which officially commenced on Monday, introduces the Mahomes “Gladiator” logo onto Texas Tech’s official collegiate apparel, marking the first time an Adidas athlete partner logo has been featured in this capacity. Patrick Mahomes, a former Texas Tech student-athlete from 2014 to 2016, expressed his pride in the partnership, acknowledging the pivotal role the university played in his journey to success. Mahomes, who was selected by the Kansas City Chiefs as the 10th overall pick in the 2017 NFL Draft, credited Texas Tech for contributing to his achievements and welcomed Red Raider Nation into the Adidas family.
As part of this innovative collaboration, Texas Tech athletes will have the opportunity to join Adidas’ NIL Ambassador Network. This initiative allows student-athletes to earn a percentage from select products and campaigns, providing them with additional benefits and opportunities through their partnership with Adidas. The financial terms of this groundbreaking deal were not disclosed to the public.
This partnership between Texas Tech, Patrick Mahomes, and Adidas not only highlights the university’s commitment to excellence in athletics but also underscores the growing significance of athlete branding and partnerships within collegiate sports. By integrating Mahomes’ iconic logo into their official apparel, Texas Tech is not only celebrating the achievements of one of their own but also setting a new standard for collaboration between universities, athletes, and sportswear brands.
In conclusion, the collaboration between Texas Tech, Adidas, and Patrick Mahomes represents a significant milestone in the world of collegiate athletics. By bridging the worlds of sports, branding, and academia, this partnership sets a new precedent for athlete collaborations and underscores the enduring impact of student-athletes on the broader sports industry.